When your job involves developing innovative technology, it’s easy to get so wrapped up in figuring out what you are going to do next, how you are going to do it and when you can deliver it, that you forget about why you are doing it in the first place. As a Product Manager working on InterAction® customer relationship management software, I’ve have had the opportunity to spend the last year actively listening to our clients and have learned some invaluable lessons along the way.
